Paid Ads Toolkit

Three resources to help you make better decisions with your ads.

Running ads is one thing. Knowing what to do with your budget, understanding why your ads aren't working, and figuring out what to test next is another.

The Paid Ads Toolkit brings together three practical resources to help you approach your advertising with more clarity.

Whether you're just getting started with paid ads or looking to improve your existing campaigns, these resources give you a better starting point.

What's inside?

1. The Ad Budget Calculator

Stop guessing what your advertising budget should be.

Use the Ad Budget Calculator to work out your target cost to acquire a customer, break-even cost to acquire a customer, required budget, and the numbers you need to reach your sales goals.

It helps you understand what your business needs to achieve before you start spending.

2. Why Your Ads Are Not Working

Getting clicks but not enough sales? Spending money without seeing the results you expected?

This guide helps you understand some of the common reasons your ads may not be performing as expected and what you can do to address them.

Instead of making random changes to your campaigns, you'll have a clearer idea of what to look at.

3. The Ad Swipe File

Sometimes, the hardest part of creating ads is figuring out what to test.

The Ad Swipe File gives you a collection of ad examples to reference when planning your next campaign.

Use it to explore different creative approaches, messaging, and ways to communicate your offer.

Why get the toolkit?

These resources work together to help you:

• Understand the numbers behind your advertising.
• Identify potential problems with your campaigns.
• Find inspiration for your next ad creative.
• Make more informed advertising decisions.

The Paid Ads Toolkit is designed to give you practical resources you can return to as you plan, launch, and improve your campaigns.