Pengroove Marketing

Ad Budget Planner

How much should you spend on ads, and what can you afford to pay for a customer? Answer three quick questions and get your CPA and a full ad plan. No ad numbers yet? That's fine, we'll use typical ones.

See it in action

  1. The planner's first step, filled in: a product that sells for ₦25,000 and costs ₦8,000, leaving ₦15,000 per order before ads.
    Answer three quick questionsYour price, your costs and how many sales you want. No ad experience needed.
  2. The planner's verdict that ads can work, with a ₦10,000 target CPA, ₦7,500 likely CPA and a ₦70,000 daily budget for 7 orders a day.
    See what you can afford to spendA clear verdict, your target CPA and the daily budget for your sales goal.
  3. The planner's budget split between new customers, retargeting, Meta and TikTok, and its worse, expected and better outcomes.
    Know where every naira goesHow to split it across platforms, and your profit if ads do better or worse.

Example numbers. Your plan is worked out from your own.

Get your full ad plan

Unlock the planner, answer three quick questions and see:

  • Your target CPA, break-even CPA and likely CPA, and whether ads can work at your prices
  • The total ad budget to hit your sales goal, and what to spend each day and week
  • How many visitors and clicks you need, and what they cost
  • How to split the budget between new customers, retargeting and each platform
  • Your profit if ads do better or worse than expected
  • Your plan as a PDF or a summary to share, and access whenever you come back
One-off payment. Come back to it whenever you like.

Questions people ask, answered by the planner

Here is what the planner shows for a few common questions, worked out with example numbers.

What is a realistic budget to run ads if my aim is 7 to 15 orders a day?

  • Sells for ₦25,000
  • Costs ₦8,000 to make
  • ₦2,000 delivery and fees
  • Wants 20% profit
  • 7 to 15 orders a day

This works. At typical click costs and conversion rates a sale should cost about ₦7,500 in ads (your likely CPA), under your ₦10,000 target CPA.

Target CPA
₦10,000
Break-even CPA
₦15,000
Likely CPA
₦7,500
Daily budget · 7 orders a day₦70,000Up to ₦2,100,000 over 30 days. Likely spend about ₦52,500 a day.
Daily budget · 15 orders a day₦150,000Up to ₦4,500,000 over 30 days. Likely spend about ₦112,500 a day.
Example numbers with typical click costs and conversion rates. Your plan uses your own.

My product sells for ₦12,000. How much can I pay for each sale and still make a profit?

  • Sells for ₦12,000
  • Costs ₦5,000 to make
  • ₦1,500 delivery and fees
  • Wants 15% profit
  • 5 orders a day

Your margins are thin. Ads will only be profitable if you can acquire customers under ₦5,500; at typical click costs and conversion rates, expect about ₦7,500.

Target CPA
₦3,700
Break-even CPA
₦5,500
Likely CPA
₦7,500
Daily budget · 5 orders a day₦18,500Up to ₦555,000 over 30 days. Likely spend about ₦37,500 a day.
Example numbers with typical click costs and conversion rates. Your plan uses your own.

I sell an online course for ₦30,000. What should I spend a day to get 10 sales?

  • Sells for ₦30,000
  • Nothing to make
  • ₦1,000 in fees
  • Wants 30% profit
  • 10 sales a day

This works. At typical click costs and conversion rates a sale should cost about ₦7,500 in ads (your likely CPA), under your ₦20,000 target CPA.

Target CPA
₦20,000
Break-even CPA
₦29,000
Likely CPA
₦7,500
Daily budget · 10 orders a day₦200,000Up to ₦6,000,000 over 30 days. Likely spend about ₦75,000 a day.
Example numbers with typical click costs and conversion rates. Your plan uses your own.

Rather plan it with us?

Book a consultation and we'll work through your numbers with you, then help you run the ads.

Book a consultation