Ad Budget Planner and Calculator

How much should you spend on ads, and what can you afford to pay to win one customer?

The Ad Budget Planner answers both in about two minutes. Tell it your price, your costs and how many sales you want. No ad numbers yet? That's fine, it uses typical ones.

See your target CPA, break-even CPA and likely CPA, and whether ads can work at your prices.

Your full plan includes:

✅ The total ad budget to hit your sales goal, and what to spend each day and week

✅ How many visitors and clicks you need, and what they cost

✅ How to split your budget between new customers, retargeting, Meta, TikTok and Google

✅ Your profit if your ads do better or worse than expected

✅ Your plan as a PDF or a summary to share

Pay once and come back to it whenever you like. Your receipt email has a link that opens it on any device.

The plan gives estimates, not guarantees. Results also depend on your ads, offer, website and market.