Black Friday email offer
Get more Black Friday sales from your email list.
Ads get more expensive in November, but emailing your customers doesn’t cost more. We audit your email setup, then plan, write and send 6 to 8 Black Friday emails for you.
₦300,000, including a full email audit
$2,874.59 from email for one ecommerce client. A screenshot from their Omnisend dashboard.
Why your email list matters on Black Friday
Every brand runs ads on Black Friday, so more brands are paying to reach the same customers. That pushes up what you pay for each sale.
Your email list is different. It’s full of people who already know your brand, and many of them have bought from you before. Sending them an email costs the same in November as any other month.
Most brands send one or two emails and stop there. A planned set of emails across Black Friday week gives your customers more chances to buy.
That’s what this offer does. We find what’s not working in your email setup, then plan, write and send your Black Friday emails for you.
More results from our clients
Screenshots from the email dashboards of ecommerce brands we work with.
28% of this store’s revenue came from email. $1,696.70 out of $6,100.15, on Omnisend.
$331.04 in sales from a single campaign. 31.74% of the people who received it opened it, on Klaviyo.
What the audit covers
Before we write anything, we check your current email setup to find what’s costing you sales. We look at six things.
Your list
How many subscribers you have, where new ones come from, and how many still open your emails.
Deliverability
Whether your emails land in the inbox or in spam, and whether your sending domain is set up properly.
Automations
Which automatic emails you have, like welcome, abandoned cart and post-purchase, which ones are missing, and how much they make.
Past campaigns
Which of your past emails got the most opens, clicks and sales, and what they had in common.
Segments
Who your buyers, repeat customers and inactive subscribers are, so each group gets the right email.
Tracking
Whether sales from your emails are being recorded properly in your store and your email platform.
The emails we send for you
Here’s a typical plan. We adjust it to your offer and your list, so you get 6 to 8 emails.
- Mon 23 Nov
Sale announcement
Tells your list a Black Friday sale is coming. - Wed 25 Nov
Early access
Lets subscribers shop before everyone else. - Thu 26 Nov
Reminder
Reminds people the sale starts tomorrow. - Fri 27 Nov, Black Friday
Sale launch
Your main Black Friday email. - Sat 28 Nov
Best sellers
Shows your most popular products. - Sun 29 Nov
Gift ideas
Helps people shop for someone else. - Mon 30 Nov
Cyber Monday
Reaches people who didn’t buy on Friday. - Tue 1 Dec
Last chance
A final reminder before the sale ends.
How it works
Book your spot
Pay online and tell us about your Black Friday offer.
We audit your emails
We go through your list, automations and past campaigns.
You approve the emails
You check every email before anything goes out.
We send them
Your emails go out across Black Friday week.
Book before Black Friday
Black Friday is on Friday 27 November. Book early so we have enough time to audit your setup and get your emails ready.
Black Friday email offer
₦300,000
One price, audit included
- A full audit of your email setup
- 6 to 8 Black Friday emails
- Written and designed for your brand
- Scheduled in your email platform
For brands that already have an email list, even a small one.
Let's Make It Full Circle
Occasional emails on what's working in performance marketing right now.
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